| 000 | 00688nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260810140431.0 | ||
| 020 | _a9780875848679 (hb) | ||
| 082 |
_bRAY _a658.812 |
||
| 100 |
_aRayport, Jeffrey F. _aBernard J. Jaworski |
||
| 245 |
_aBest face forward _b: why companies must improve their service interfaces with customers |
||
| 260 |
_c2005 _aBoston _bHarvard Business School Press |
||
| 300 |
_axxi, 262 p. _c; 24.2 cm. |
||
| 500 | _aIncludes notes, glossary and index | ||
| 650 |
_aManagement sciences _aServices marketing _vTechnological innovation _vMarketing management _vErvice management _vCustomer experience _vService interfaces _vBusiness strategy _vService operations _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63363 _d63363 |
||