000 00688nam a22001577a 4500
005 20260810140431.0
020 _a9780875848679 (hb)
082 _bRAY
_a658.812
100 _aRayport, Jeffrey F.
_aBernard J. Jaworski
245 _aBest face forward
_b: why companies must improve their service interfaces with customers
260 _c2005
_aBoston
_bHarvard Business School Press
300 _axxi, 262 p.
_c; 24.2 cm.
500 _aIncludes notes, glossary and index
650 _aManagement sciences
_aServices marketing
_vTechnological innovation
_vMarketing management
_vErvice management
_vCustomer experience
_vService interfaces
_vBusiness strategy
_vService operations
_vRSBM
942 _cBK
999 _c63363
_d63363