| 000 | 00643nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260821162805.0 | ||
| 020 | _a9780132546133 (pbk) | ||
| 082 | 0 | 0 |
_a658.816 _bNAG |
| 100 | 1 |
_aNagle, Thomas _aJohn E. Hogan _aJoseph Zale |
|
| 245 | 1 | 0 |
_aThe strategy and tactics of pricing _b: a guide to growing more profitably |
| 260 |
_aNew Jersey _bPearson _c2011 |
||
| 300 |
_a350 p. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes notes and index. | ||
| 650 | 0 |
_aManagement sciences _aPricing-management _vRevenue management _vCustomer perception _vProfit maximization _vYield management _vPricing strategy _vPrice structures _vRSBM |
|
| 942 | _cBK | ||
| 999 |
_c63416 _d63416 |
||