000			00639nam a22001697a 4500
005			20260819155818.0
020			_a9780137085125 (pbk)
082			_a658.872 _bSHI
100			_aShih, Clara
245			_aThe Facebook era _b: tapping online social networks to market, sell, and innovate
260			_aBoston _bPearson Education _c2011
300			_axvi, 350 p. _b: ill. _c; 23.5 cm.
500			_aIncludes bibliographical references and index.
650			_aManagement sciences _aComputer network _vSocial networking strategies _vBusiness enterprises _vCustomer service _vSocial network _vMarketing rules _vRSBM
942			_cBK
999			_c63642 _d63642