000 00537nam a22001697a 4500
005 20260819153938.0
020 _a9781412957991 (pbk)
082 _a658.11
_b KNO
100 _aKnott, Marie Anne
245 _aVenture design
260 _aCalifornia
_bSage Publication
_c2008
300 _avii, 429 p.
_b: ill.
_c; 23.5 cm.
500 _aIncludes index.
650 _aManagement sciences
_aVenture design
_vCompetitive strategy
_vMarket planning
_vEconomics losses
_vRaw ingredients
_vMarket strategy
_vRSBM
942 _cBK
999 _c63660
_d63660