000			00538nam a22001577a 4500
005			20260815111854.0
020			_a9781422121153 (hb)
082			_a658.834 _bZAL
100			_aZaltman, Gerald _aLindsay H. Zaltman
245			_aMarketing metaphoria
260			_aBoston _bHarvard Business School Publishing _c2008
300			_axxi, 230 p. _b: ill. _c; 24 cm.
500			_aIncludes index.
650			_aManagement sciences _aDigital Marketing _vConsumer thinking _vManagers benefits _vDeep metaphors _vDepth deficit _vRSBM _vGLB-LHR
942			_cBK
999			_c63706 _d63706