| 000 | 00719nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260819142720.0 | ||
| 020 | _a9780415433280 (hb) | ||
| 082 |
_a658.827 _bBRA |
||
| 100 | _aRichard Elliott (editor) | ||
| 245 |
_aBrands and brand management _b: critical perspectives on business and management |
||
| 260 |
_aNew York _bRoutledge Taylor and Francis Group _c2009 |
||
| 300 |
_axi, 710 p. _b: ill. _c; 24.5 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 500 | _aVol. iv: critical perspectives on business and management.710 p. | ||
| 650 |
_aManagement sciences _aBrand management _vConsumer behaviour _vBrand products name _vProduct management _vCorporate image _vPublica relations _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63765 _d63765 |
||