000 00605nam a22001697a 4500
005 20260901153748.0
020 _a9781435486867 (pbk)
082 _a647.94068
_bMOR
100 _aMorrison, Alastair M
245 _aHospitality and tourism marketing
260 _aAustralia
_bDelmar Cengage Learning
_c2010
300 _axxv, 786 p.
_b: ill., Col.,
_c; 25.5 cm.
500 _aIncludes appendix glossary and index.
650 _aHospitality management
_aHotel marketing
_vTourism management
_vMarketing strategy
_vTourism marketing
_vCustomer service
_vTravel marketing
_vRIHCA
942 _cBK
999 _c63895
_d63895