000 00624nam a22001577a 4500
005 20260901150135.0
020 _a9780789034267 (pbk)
082 _a910.688
_bNYK
100 _aNykiel, Ronald A
245 _aHandbook of marketing research methodologies for hospitality and tourism
260 _aNew York
_bHaworth Hospitality & Tourism Press
_c2007
300 _axi, 364 p.
_b: ill.
_c; 27 cm.
500 _aIncludes bibliographical references and index.
650 _aHospitality management
_aIndustry management
_vTourism marketing
_vMarketing manuals
_vMarketing research
_vMarket assment
_vMarketing tools
_vRIHCA
942 _cBK
999 _c63974
_d63974