000			00657nam a22001577a 4500
005			20260902152938.0
020			_a9780415716758 (pbk)
082			_a658.872 _bKAU
100			_aKaufman, Ira _aChris Horton
245			_aDigital marketing : integrating strategy and tactics with values _b: a guidebook for executives, managers and students
260			_aNew York _bRoutledge _c2015
300			_axiii, 353 p. _b: ill., Col., _c; 18.8 cm.
500			_aIncludes references, glossary and index.
650			_aBusiness management _aDigital marketing _vInternet marketing _vSearch marketing _vMarketing analytics _vEmail marketing _vDigital strategy _vRSBM
942			_cBK
999			_c63997 _d63997