000			00569cam a22001454a 4500
020			_a0130411507
082	0	0	_a658.827 _bKEL
100	1		_aKeller, Kevin Lane
245	1	0	_aStrategic brand management _bbuilding, measuring, and managing brand equity
260			_aIndia _bPearson/Prentice Hall _c2003
300			_a816 p. _b: ill. _c; 24 cm.
650		0	_aManagement _vBrand management _vStrongest brands _vBrand positioning and values _vBrand equity _vDesigning marketing _vPricing strategy _vMarketing communications _vResearch techniques _vFMS
942			_cBK
999			_c6555 _d6555