| 000 | 00573nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a0070667667 (pbk) | ||
| 020 | _a9780070667662 | ||
| 082 |
_a659.1 _bARE |
||
| 100 | _aArens, William F. | ||
| 245 | _aContemporary advertising | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2006 |
||
| 300 |
_axxxiv, 614 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes Index | ||
| 650 |
_aMedia science _aAdvertising _vScope of advertising _vAdvertising strategies _vCommunication elements _vAdvertising commercials _vAdvertising media _vElectronic media _vRIMS |
||
| 942 | _cBK | ||
| 999 |
_c7058 _d7058 |
||