000			00612nam a22001577a 4500
020			_a8131506622 (pbk)
020			_a9788131506622
082			_a302.234 _bEAS
100			_aEastman, Susan Tyler _aDouglas A. Ferguson
245			_aElectronic media _bprogramming strategies and practices
260			_aNew Delhi _bWadssorth _c2006
300			_a441 p. _b: ill. _c; 24 cm.
500			_aIncludes Index
650			_aDigital media _aMass media-Social aspects _vMusic radio programming _vAudience research _vBroadcast television _vOnline strategies _vPremium subscription _vTelephone program _vOnline video _vRIMS
942			_cBK
999			_c7061 _d7061