| 000 | 00564nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9788131209882 (hb) | ||
| 082 |
_a659.1 _bPRA |
||
| 100 | _aAdrian R. Mackay (editor) | ||
| 245 | _aThe practice of advertising | ||
| 260 |
_aNew Delhi _bElsevier _c2005 |
||
| 300 |
_axxiii, 367 p. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes Index | ||
| 650 |
_aMass media _aAdvertising _vAdvertising works _vMarketing communications _vAdvertising agency _vPress production _vAdvertising creativity _vCinema production _vProduct _vPrice _vPromotion _vRIMS |
||
| 942 | _cBK | ||
| 999 |
_c7156 _d7156 |
||