| 000 | 00544cam a22001574a 4500 | ||
|---|---|---|---|
| 020 | _a9788131715475 (pbk) | ||
| 082 | 0 | 0 |
_a658.84 _bKOT |
| 100 |
_aKotler, Philip _aGray Armstrong |
||
| 245 | 1 | 0 | _aPrinciples of marketing |
| 260 |
_aNew Delhi _bPrentice-Hall _c2008 |
||
| 300 |
_axxxii, 557 p. _c; 27 cm. _b: ill. (col.) |
||
| 500 | _aIncludes Index | ||
| 650 | 0 |
_aMarketing _vMarketing strategy _vMarketing environment _vPricing products _vSales promotion _vPublic relations _vGlobal marketplace _vAdvertising _vRCIB |
|
| 942 | _cBK | ||
| 999 |
_c7424 _d7424 |
||