000 00653nam a22001577a 4500
020 _a8129701987 (pbk)
082 _a650.072
_bSAU
100 _aSaunders, Mark
_aPhilip Lewis
_aAdrian Thornhill
245 _aResearch methods for business students
260 _aNew Delhi
_bPearson Education
_c2004
300 _axviii, 504 p.
_b: ill.
_c; 24 cm.
500 _aIncludes Index
650 _aBusiness-Research-Methodology
_vAnalyzing quantitative data
_vAnalyzing qualitative data
_vManagement research
_vNegotiating access
_vSelecting samples
_vSecondary data
_vThrough observation
_vPrimary collection
_vWriting presenting
_vIIMC
942 _cBK
999 _c7498
_d7498