| 000 | 00710nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a8131501922 (pbk) | ||
| 082 |
_a302.2 _bBAR |
||
| 100 |
_aBarna, Stanley J. _aDennis K. Davis |
||
| 245 |
_aMass communication theory _bfoundation, ferment and future |
||
| 260 |
_aAustralia _bThomson Wadsworth _c2006 |
||
| 300 |
_axix, 412 p. _c; 24 p. _b: ill. |
||
| 500 | _aIncludes index | ||
| 650 |
_aMedia science _aMass communication _aMass communication challenges _vMass communication _vUnderstanding and evaluating _vMedia theory _vNormative theories _vRise and fall limits _vFraming and frame analysis _vSocial construction of reality _vGlobalization and media _vGlobalization problems _vRIMS |
||
| 942 | _cBK | ||
| 999 |
_c8483 _d8483 |
||