000			00607nam a22001577a 4500
999			_c8838 _d8838
020			_a9788131731819 (pbk)
082			_a658.83 _bMAL
100			_aMalhotra, Naresh K _aSatyabhushan Dash
245			_aMarketing research _ban applied orientation
260			_aNew Delhi _bPearson Education _c2011
300			_axxviii, 948 p. _b: ill. _c; 27 cm.
500			_aIncludes bibliographical references and index.
650			_aMarketing research _vResearch problem _vResearch design _vCausal research _vData collection _vFactor analysis _vMultidimensional scaling _vRepor preparation _vFMS
942			_cBK