| 000 | 00842cam a22001694a 4500 | ||
|---|---|---|---|
| 020 | _a9781412980180 (hb) | ||
| 082 | 0 | 0 |
_a658.83 _bHAN |
| 100 |
_aWilliam O. Bearden (editor) _aRichard G. Netemeyer (editor) _aKelly L.Haws (editor) |
||
| 245 | 0 | 0 |
_aHandbook of marketing scales _bmulti-item measures for marketing and consumer behavior research |
| 260 |
_aLos Angeles _bSAGE _c2011 |
||
| 300 |
_axiv, 603 p. _c28 cm. |
||
| 500 | _aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. | ||
| 500 | _aIncludes Index | ||
| 650 | 0 |
_aMarketing research _aConsumer behavior-reserarch _vSales management _vOrganizational behavior _vMarketing reaction _vBusiness firms _vInformation processing _vVariables _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c8844 _d8844 |
||