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Impact of brand consciousness and in-store promotions on impulsive buying moderating role of purchasing power and consumer emotional intelligence

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Material type: Text

TextPublication details: Islamabad (unpublished) 2016Description: 61 p. : ill. ; 29 cm. +CDSubject(s):

DDC classification:

Dissertation note: Thesis (MS)--Riphah International University, 2016

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 WAL (Browse shelf(Opens below))	1	NOT for LOAN		25658

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences.

Includes bibliographical references

Thesis supervisor: Mubashar Hassan Zia

Thesis (MS)--Riphah International University, 2016

English

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