The antecedents of brand loyalty a moderated mediation model of brand trust, brand engagement and brand identification
Material type:
TextPublication details: Islamabad (unpublished) 2018Description: v, 84 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.812 AYE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.812 AYE (Browse shelf(Opens below)) | 1 | NOT for LOAN | 35780 |
Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences
Includes bibliographical references and appendix
Thesis Supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2018
English
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