Managing innovation and new product development
Chaturvedi, Mukesh Aseem Kumar Manmohan Rahul
Managing innovation and new product development concepts and cases - New Dehli PHI Learning 2009 - xix, 271 p. ; 18cm.
includes index
9788120337275 (pbk)
Management --Innovations management --Economic analysis --Test marketing --Product launch --RCRS --RIPS
658.4063 / CHA
Managing innovation and new product development concepts and cases - New Dehli PHI Learning 2009 - xix, 271 p. ; 18cm.
includes index
9788120337275 (pbk)
Management --Innovations management --Economic analysis --Test marketing --Product launch --RCRS --RIPS
658.4063 / CHA