Managing innovation and new product development (Record no. 10992)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120337275 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4063 |
| Author Mark | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Chaturvedi, Mukesh |
| -- | Aseem Kumar |
| -- | Manmohan Rahul |
| 245 ## - TITLE STATEMENT | |
| Title | Managing innovation and new product development |
| Sub Title | concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Dehli |
| Name of publisher | PHI Learning |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 271 p. |
| Dimensions | ; 18cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| Keywords | Innovations management |
| -- | Economic analysis |
| -- | Test marketing |
| -- | Product launch |
| -- | RCRS |
| -- | RIPS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased : Multiline | 658.4063 CHA | 18079 | 1 | Books |