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Principles of marketing

Kotler, Philip Gray Armstrong

Principles of marketing - Boston Prentice-Hall 2012 - xxiv,various pages : ill. ; 29 cm.

Includes index

ISBN: 9780132167123(hb)

Subjects--Topical Terms:
Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS

Dewey Class. No.: 658.84 / KOT

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