Principles of marketing (Record no. 11148)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00538cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132167123(hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Gray Armstrong |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Prentice-Hall |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,various pages |
| Dimensions | ; 29 cm. |
| Illustrations | : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing strategy |
| -- | Marketing environment |
| -- | Pricing products |
| -- | Advertising |
| -- | Sales promotion |
| -- | Public relations |
| -- | Global marketplace |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1028.00 | 658.84 KOT | 20004 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1028.00 | 658.84 KOT | 20003 | 2 | Books | ||||
| Main Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1028.00 | 658.84 KOT | 20002 | 3 | Books |