Marketing management
Kotler, Philip Kevin Lane Keller
Marketing management - New Jersey Prentice-Hall 2012 - various pages. : ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 (pbk)
Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
658.8 / KOT
Marketing management - New Jersey Prentice-Hall 2012 - various pages. : ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 (pbk)
Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
658.8 / KOT