Marketing management (Record no. 11224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132102926 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Kevin Lane Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Prentice-Hall |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pages. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| Keywords | Marketing strategies |
| -- | Decision making |
| -- | Marketing research |
| -- | Database marketing |
| -- | Consumer behavior |
| -- | Market segmentation |
| -- | Managing services |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1067.00 | 658.8 KOT | 8496 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1067.00 | 658.8 KOT | 8497 | 2 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Al-Hafiz Traders | 1067.00 | 658.8 KOT | 8498 | 3 | Books |