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The media of mass communication

Vivian, John

The media of mass communication - Boston Pearson 2013 - xxvi, 478 p. : ill. (col.) ; 28 cm.

Including index.

ISBN: 9780205029587 (pbk)

Subjects--Topical Terms:
Mass media.
Mass media-Technological innovations
Mass media-Social aspects--Media literacy--Media technology--Media economics--Sound media--Motion media--Media landscape--RIMS

Dewey Class. No.: 302.23 / VIV

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