The media of mass communication (Record no. 12156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780205029587 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Author Mark | VIV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Vivian, John |
| 245 14 - TITLE STATEMENT | |
| Title | The media of mass communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass media. |
| -- | Mass media-Technological innovations |
| -- | Mass media-Social aspects |
| Keywords | Media literacy |
| -- | Media technology |
| -- | Media economics |
| -- | Sound media |
| -- | Motion media |
| -- | Media landscape |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased | 302.23 VIV | 22036 | 1 | Books |