Marketing models
Lilien, Gary L. Philip Kotler K. Sridhar Moorthy
Marketing models - Delhi PHI Learning Pvt. Ltd. 2013 - xv, 803 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120314757 (pbk)
Marketing--Marketing-models--Consumer behavior--Sales promotion--Advertising--FMS
658.8 / LIL
Marketing models - Delhi PHI Learning Pvt. Ltd. 2013 - xv, 803 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120314757 (pbk)
Marketing--Marketing-models--Consumer behavior--Sales promotion--Advertising--FMS
658.8 / LIL