Marketing models (Record no. 13856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120314757 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lilien, Gary L. |
| -- | Philip Kotler |
| -- | K. Sridhar Moorthy |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing models |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | PHI Learning Pvt. Ltd. |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 803 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing-models |
| -- | Consumer behavior |
| -- | Sales promotion |
| -- | Advertising |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 935.00 | 658.8 LIL | 23157 | 2 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 935.00 | 658.8 LIL | 23156 | 1 | Books |