Consumer behavior
Schiffman, Leon G. Joseph Wisenblit
Consumer behavior - New Delhi Pearson 2015 - xxvii, 508 p. : ill. ; 24 cm.
Includes glossary and index.
9789332537644 (pbk)
Management
Behavior management--Consumer behaviour--Decision making--Customer research--Consumer motivation--Social media--Brands--Marketing--FMS--RSBM
658.8342 / SCH
Consumer behavior - New Delhi Pearson 2015 - xxvii, 508 p. : ill. ; 24 cm.
Includes glossary and index.
9789332537644 (pbk)
Management
Behavior management--Consumer behaviour--Decision making--Customer research--Consumer motivation--Social media--Brands--Marketing--FMS--RSBM
658.8342 / SCH