Consumer behavior (Record no. 14221)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332537644 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Schiffman, Leon G. |
| -- | Joseph Wisenblit |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 508 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Behavior management |
| Keywords | Consumer behaviour |
| -- | Decision making |
| -- | Customer research |
| -- | Consumer motivation |
| -- | Social media |
| -- | Brands |
| -- | Marketing |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased : Multiline | 899.64 | 658.8342 SCH | 24216 | 1 | Books |