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Advertising

Jefkins, Frank Daniel Yadin

Advertising - New Delhi Pearson Education Ltd. 2006 - 416 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9788131703823 (pbk)

Subjects--Topical Terms:
Advertising
Marketing--Advertising communication--Advertising media--Marketing management--Advertising response--Buying motives--Marketing mix--Sponsorship--Sales promotion--RSBM

Dewey Class. No.: 659.1 / JEF

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