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Advertising

By:

Jefkins, Frank Daniel Yadin

Material type: Text

Text

TextPublication details: New Delhi Pearson Education Ltd. 2006Description: 416 p. : ill. ; 24 cmISBN:

9788131703823 (pbk)

Subject(s):

Advertising Marketing -- Advertising communication -- Advertising media -- Marketing management -- Advertising response -- Buying motives -- Marketing mix -- Sponsorship -- Sales promotion -- RSBM

DDC classification:

659.1 JEF

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	659.1 JEF (Browse shelf(Opens below))	1	Available		24169

Includes bibliographical references and index.

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