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Principles and practice of marketing

Jobber, David Fiona Ellis-Chadwick

Principles and practice of marketing - London Mc Graw Hill 2013 - xxvi, 885 p. : ill. (col.) ; 26cm.

Includes index.

ISBN: 9780077140007 (pbk) 0077140001 (pbk)

Subjects--Topical Terms:
Marketing--Marketing planning--Marketing analysis--Information systems--Marketing communications--Ethical issues--Digital marketing--NCUK

Dewey Class. No.: 658.08 / JOB

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