Principles and practice of marketing (Record no. 14421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077140007 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077140001 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.08 |
| Author Mark | JOB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Jobber, David |
| -- | Fiona Ellis-Chadwick |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 885 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing planning |
| -- | Marketing analysis |
| -- | Information systems |
| -- | Marketing communications |
| -- | Ethical issues |
| -- | Digital marketing |
| -- | NCUK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Purchased: College Books Supplier | 10011.60 | 658.08 JOB | 21731 | 1 | Books |