Impact of customer relationship management (CRM) on organization performance

Shafaat Ahmad Mir (3592)

Impact of customer relationship management (CRM) on organization performance moderating role of technological turbulence, an evidence from services sector of Pakistan - Islamabad Riphah International University (unpublished) 2015 - xiii, 75 p. : ill. ; 29 cm.

Includes bibliographical references

Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS) Thesis supervisor: Mubashir Hassan Zia


Management-Customer relationship--Organizational performance--Customer relationship--Technology turbulence --Moderating relationship--Organizational management --CRM--FMS

658.812 / SHA
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