CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan
Anam Sarah (9281)
CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan - Islamabad (unpublished) 2016 - xii, 77 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2016
English
Marketing--Social media--Mass media--Corporate strategies--Organizational policies--Stakeholder--FMS
658.8 / ANA
CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan - Islamabad (unpublished) 2016 - xii, 77 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2016
English
Marketing--Social media--Mass media--Corporate strategies--Organizational policies--Stakeholder--FMS
658.8 / ANA