CSR as an antecedent of word of mouth, mediated by customer trust and loyalty-a case study of the real estate business in Pakistan

By: Material type: TextTextPublication details: Islamabad (unpublished) 2016Description: xii, 77 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658.8 ANA
Dissertation note: Thesis (MS)--Riphah International University, 2016
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Al-Mizan Campus 658.8 ANA (Browse shelf(Opens below)) 1 NOT for LOAN 25620

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences

Includes bibliographical references

Thesis supervisor: Dr. Abdul Qayyum

Thesis (MS)--Riphah International University, 2016

English

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