The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty
Junaid Shahid Hasni, Muhammad (8081)
The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty a comparative study - Islamabad (unpublished) 2013 - v, 89 p. : ill. ; 29 cm.
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Dr. Hummayun Naeem
Thesis (MS)--Riphah International University, 2013
English
Marketing--Organizational reforms--Brand names--Trade mark--Product quality--Manufacturers--FMS
658.8 / JUN
The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty a comparative study - Islamabad (unpublished) 2013 - v, 89 p. : ill. ; 29 cm.
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Dr. Hummayun Naeem
Thesis (MS)--Riphah International University, 2013
English
Marketing--Organizational reforms--Brand names--Trade mark--Product quality--Manufacturers--FMS
658.8 / JUN