The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty a comparative study
Material type:
TextPublication details: Islamabad (unpublished) 2013Description: v, 89 p. : ill. ; 29 cmSubject(s): DDC classification: - 658.8 JUN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8 JUN (Browse shelf(Opens below)) | 1 | NOT for LOAN | 25643 |
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Includes bibliographical references
Thesis supervisor: Dr. Hummayun Naeem
Thesis (MS)--Riphah International University, 2013
English
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