Marketing management
Yusniza Kamarulzaman Nor Khalida Abu
Marketing management - New York Oxford University Press 2012 - xii, 410 p. : ill. ; 25 cm.
Includes bibliographical references and index
9789834703691 (pbk)
Marketing--Marketing strategies--Marketing opportunities--Forecasting demand--Product strategy--Pricing strategy--Global marketing--FMS
658.8 / YUS
Marketing management - New York Oxford University Press 2012 - xii, 410 p. : ill. ; 25 cm.
Includes bibliographical references and index
9789834703691 (pbk)
Marketing--Marketing strategies--Marketing opportunities--Forecasting demand--Product strategy--Pricing strategy--Global marketing--FMS
658.8 / YUS