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Marketing management

By:

Yusniza Kamarulzaman Nor Khalida Abu

Material type: Text

Text

TextPublication details: New York Oxford University Press 2012Description: xii, 410 p. : ill. ; 25 cmISBN:

9789834703691 (pbk)

Subject(s):

Marketing -- Marketing strategies -- Marketing opportunities -- Forecasting demand -- Product strategy -- Pricing strategy -- Global marketing -- FMS

DDC classification:

658.8 YUS

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Holdings
Item type	Current library	Call number	URL	Copy number	Status	Date due	Barcode
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	3	Available		55156
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	4	Available		55157
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	5	Available		55158
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	6	Available		55159
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	7	Available		55160
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))		1	Available		23696
Books	Al-Mizan Campus	658.8 YUS (Browse shelf(Opens below))		2	Available		23697
Books	Malakand Campus	658.8 YUS (Browse shelf(Opens below))	Link to resource	8	Available		64630

Includes bibliographical references and index

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