Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image
Khawar Hussain (13091)
Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image evidence form banking sector of Pakistan - Islamabad (unpublished) 2017 - xiv, 77 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
Marketing--Sales management--Sales promotions--Market potential--Market access--New products--FMS
658.8 / KHA
Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image evidence form banking sector of Pakistan - Islamabad (unpublished) 2017 - xiv, 77 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
Marketing--Sales management--Sales promotions--Market potential--Market access--New products--FMS
658.8 / KHA