Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image evidence form banking sector of Pakistan
Material type:
TextPublication details: Islamabad (unpublished) 2017Description: xiv, 77 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.8 KHA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8 KHA (Browse shelf(Opens below)) | 1 | NOT for LOAN | 25732 |
Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.
Includes bibliographical references
Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
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