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Consumer behavior implications for marketing strategy

Neal, Cathy Pascale Quester Del Hawkins

Consumer behavior implications for marketing strategy - Boston McGraw-Hill Irwin 2005 - xxxiii, 668 p. : ill.,(Col.) ; 26 cm.

Includes glossary and index

ISBN: 0074713493 (pbk)

Subjects--Topical Terms:
Consumer behavior--Information search--Market surveys--Social class--Case studies--FSSH--GGC

Dewey Class. No.: 658.83420994 / NEA

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