Consumer behavior (Record no. 18445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0074713493 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420994 |
| Author Mark | NEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Neal, Cathy |
| -- | Pascale Quester |
| -- | Del Hawkins |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Sub Title | implications for marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill Irwin |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 668 p. |
| Illustrations | : ill.,(Col.) |
| Dimensions | ; 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contects | Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| Keywords | Information search |
| -- | Market surveys |
| -- | Social class |
| -- | Case studies |
| -- | FSSH |
| -- | GGC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Gulberg Green Campus | Gulberg Green Campus | Purchased: | 658.83420994 NEA | 30085 | 1 | Books |