Marketing management
Winer, Russell S. Ravi Dhar
Marketing management - Noida Pearson India Education Services Pvt. Ltd. 2015 - 492 p. : ill. ; 26 cm.
Included bibliographical references and index.
9789332543140 (pbk)
Management sciences
Marketing management--Marketing environment--Consumer behavior--Market segmentation--Pricing policies--Sales promotion--Services marketing--FMS
658.8 / WIN
Marketing management - Noida Pearson India Education Services Pvt. Ltd. 2015 - 492 p. : ill. ; 26 cm.
Included bibliographical references and index.
9789332543140 (pbk)
Management sciences
Marketing management--Marketing environment--Consumer behavior--Market segmentation--Pricing policies--Sales promotion--Services marketing--FMS
658.8 / WIN