Marketing management (Record no. 23093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332543140 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | WIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Winer, Russell S. |
| -- | Ravi Dhar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 492 p. |
| Illustrations | : ill. |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing management |
| Keywords | Marketing environment |
| -- | Consumer behavior |
| -- | Market segmentation |
| -- | Pricing policies |
| -- | Sales promotion |
| -- | Services marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1745.81 | 658.8 WIN | 47886 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1745.81 | 658.8 WIN | 47887 | 7 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1745.81 | 658.8 WIN | 47888 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1745.81 | 658.8 WIN | 47890 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: | 1745.81 | 658.8 WIN | 47891 | 8 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: | 1745.81 | 658.8 WIN | 47889 | 9 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 948.00 | 658.8 WIN | 37038 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 948.00 | 658.8 WIN | 37037 | 2 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1296.93 | 658.8 WIN | 56493 | 3 | Books |