Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians
Misbah Ul Hafeez (13210)
Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians - Islamabad (unpublished) 2018 - xi, 78 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences Includes bibliographical references and appendix. Thesis supervisor: Dr. Shahzad Ahmad
Thesis (MS)--Riphah International University, 2018
English
Management sciences--Pharmaceutical marketing--Prescription behavior--Brand credibility--Promotional tool--FMS
658 / MIS
Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians - Islamabad (unpublished) 2018 - xi, 78 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences Includes bibliographical references and appendix. Thesis supervisor: Dr. Shahzad Ahmad
Thesis (MS)--Riphah International University, 2018
English
Management sciences--Pharmaceutical marketing--Prescription behavior--Brand credibility--Promotional tool--FMS
658 / MIS